From idea to implementation: Einstein 640 creative shot. The idea.

By posted on April 22nd, 2011 | 17 comments
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What is the most important behind any decent studio shot? The idea, right?
 Without idea (concept) there is no way we can create anything really good and remarkable , regardless of how technique was good. Obviously, bad realization can kill any idea, but I never had problem with technical side of the shot so far:-)

This is why I like to create the image from concept development  to its implementation. This does not happen when we get completed, “ready to work on” assignment request form the client, where they specify what exactly they want to see on the final image.
However, when we do self-assignment or educational stuff (which is usually the same thing for us:-) I really enjoy the whole process of finding the idea, creating sketch/draft for the shot and than implementing it in a studio and during the post-production.

So, here is the good news for you, my dear readers: From now on I’ll be posting the idea/draft of the shot before we start working on it. Yes, it will put us under much pressure than before, as we would have to do what we announced or had to explain why we did not do it the way we wanted. There won’t be much room to say “Oh, this is how it suppose to be done” anymore:-)

I am sure such approach will be much more interesting and “sporty”, if you will. I also encourage those of you who do not spend whole weekends and evenings in front of TV/Cinema’s screens or shopping to step in and compete with me on such assignment. It will be cool to check the results and discuss different approaches  after results will be published if you will decide to share  them here.

From my side, I promise that after we’ll have the shot done  the whole walk-through will be posted here. Subscribe if you do not want to miss it:-)

The idea I’ve got for this weekend:

A creative image of PCB E640 strobe (my favorite monolight so far), all on a black background with no direct light from a camera side. The only edges of the monolight will be visible, same for the outer reflector’s surface. The label  “EINSTEIN” on a side of the unit should be visible.

The challenging part would be this:

I’d like to create an expression similar to what we would possibly see if can capture the moment right after flash was ignited in a flash tube of the unit being photographed. Imagine that we can stop time so it will be visible how the light start spreading, like the air starts to glow itself. The central bulb with or without the cup (still have not decided) should be highly overexposed, and then brightness of the light will fall off exponentially all around the reflector. Similar thing I’ve seen in “Star Wars” – like movies when they show slow-motion of explosion in open cosmos: bright core and gradient to a complete blackness around.

<-Like this, but without “debris”. I hope you’ve got the idea.

 

 

 

I know it will be a very unreal to make this look inside a silver reflector, but.. I’ll try:-) Such effect, with all darkness around and only edges of the unit visible may look very unusual. And I love to shoot unnatural and unusual things:))

 

The draft below shows the position of the subject, red areas is what I want to be highlighted, the rest to be dark.

Draft for the shot

Draft for the shot

This is something I never did so far, and most likely we’ll need to use Photoshop to get desired look. However, I’ll do as much as I can with the lights and camera.

Update: Here is the implementation of this idea: Einstein 640 creative shot. Implementation

All the best!

Alex

About The Author: Alex Koloskov

The lighting magician, owner of AKELstudio, Inc.

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