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From A to Z of creating a commercial product shot – with Timothy Kou

The “Mejor” Project Series.

The “Mejor” Project is an in-depth look at producing a professional image for a client. There are three courses in the series; each course, while covering the same steps, will cover different techniques and varying levels of complexity to achieve the goal of a professional product image.

The approach to this series will be based on the assumption that a client has approached us with their product, and would like it photographed in a few different ways for various uses (packaging, web ad, printed ad, etc.).

Course Introduction:

In this first course of the “Mejor” Project series, we look at a simple straight on shot of our product: Mejor Pink Tequila. We will cover three phases of the project: concept and previsualization, in-studio photography, retouching.

Course Breakdown:

Total Running Time: 2 hours

Level: Intermediate (Level 2)

View the complete course syllabus:

  • Part 1: Concept & Previsualization

    You will learn how to produce a previsualization sketch from a photograph for the client to approve.  This sketch will include key aspects of the shoot (specific highlights, reflections or shadows), and will be used to give our client an idea of what the final image is going to look like.



  • Part 2: In-studio Photography

    We are going in-studio to build our lighting from scratch and photograph our product using the sketch that was approved as a roadmap.


    Tim-Kou-project-Mejor in Studio Shooting

  • Part 3: Post-Production

    Here, we take the image that was captured in-studio to Photoshop.  You will learn the process of retouching and some key techniques for finalizing your image and preparing it for delivery to our client.

    • Introduction to Post Processing
    • Shot overview & Color calibration
    • Color calibrate using color checker



The Final Image From The Course: 

Take This Course

Over 2 hours of training materials

Bundle Deal:

Get The Full Series and Save

Buy 3 and save $60

Buy all 3 courses from this series and receive $60 discount!


  • When I have a question or troubles getting a shot, can I ask the instructor for a help?

    – Yes! As a course student, you will be a part of a private group and forum, where you can ask instructor any question and/or post your results for the review. We encourage you to participate in this group!

  • Is there any limitation on how long I can go thought the course once i started it? When it expires?

    – It does not expire! You can go back, re-watch any lesson at any time you want, the course will be always available for you. It is yours  – forever! (As long as you keep Photigy membership:-)

Course Curriculum

Introduction and Concept
Course Introduction FREE 00:02:00
Concept and Previsualization 00:23:00
In-Studio Photography
In The Studio: Shooting 00:25:00
Post-Processing, Part 1 00:15:00
Post-Processing, Part 2 00:45:00
Post-Processing, Part 3 FREE 00:08:00
Final Thoughts
Conclusion 00:04:00

Course Reviews


4 ratings
  • 5 stars3
  • 4 stars1
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. 5

    Love it ! especially the photoshop part, nice tricks to make everything look very smooth and clean.

  2. Very practical and in depth tutorial


    I like photographing glass an bottles. And so I’m always happy when I can learn something more about this tricky kind of photograpy.

    Tim did an awesome teaching how to photograph the Mejor bottle from the beginning to the end product. Very complete course.

    Now I only want this one thing: immediately go to the studio and photographing some bottles!

  3. Awesome experience with Tim


    Love the course. Tim’s approach somehow different from how I teach – and I love it. Very informative, detail-oriented, full of insights and tricks. Tim, thank you – and I am looking for your next course!

  4. Simple and effective tutorial


    Thanks Timothy Kou, the way you show how to do it is pretty impressive, love the studio part.

    Alex, you’ve find a great contributor for Photigy.

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