The idea behind the 9mm shot came to my mind as soon as I saw the product on sale, when I was buying different items for some commercial shots I was doing that day. The presentation of the product immediately got my attention, so I decided to get it and make a portfolio shot.
Since it was the bullet shape of the product that caught my eye, I went for a different approach than we usually have when making commercial pictures, so I focused on creating a conceptual image using splash techniques that would emphasize its design, and not as much the drink itself.
I made the image in two stages, first I made a product shot of the can, using two stripboxes (one for a rim light, and another through a diffuser for a gradient reflection), a small softbox as a fill light and a small white reflector to give it as much volume as possible. Then I did the splash by bursting balloons filled with a mixture of water and food coloring inside a large fish tank.
To be able to capture the action with a short flash duration, I used a Profoto B1 (on freeze mode) and one speedlight.
Finally, as post-production I made the composite of the two images, some clean up and some adjustments of curves and saturation.
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Many thanks to Alex and the Photigy team for the opportunity of showcasing this shot and for all the inspiration!