{"id":72749,"date":"2019-05-04T20:01:25","date_gmt":"2019-05-04T20:01:25","guid":{"rendered":"https:\/\/www.photigy.com\/school\/?page_id=72749"},"modified":"2024-09-06T19:11:15","modified_gmt":"2024-09-07T02:11:15","slug":"the-basics-of-commercial-food-photography","status":"publish","type":"page","link":"https:\/\/www.photigy.com\/school\/the-basics-of-commercial-food-photography\/","title":{"rendered":"The Basics of Commercial Food Photography – LP"},"content":{"rendered":"\t\t
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THE BASICS OF COMMERCIAL FOOD PHOTOGRAPHY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online Course<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About this course<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this course, you\u2019ll learn the basics of natural light on-location food photography as well as how to mix natural light with strobes. Rob also covers equipment, basic food photo retouching in Photoshop, workflow, \u00a0and basic food styling tools, as well as giving his top tips for acquiring and keeping clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This course is for you, if you \u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2026 are at a beginner to intermediate level in food photography.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u2026 want to see a start-to-finish food shoot.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u2026 want to pick up some great general tips about becoming a food photographer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About the course’s<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Instructor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rob Andrew<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I started shooting product images while running a web design business here in San Diego. I quickly became bored with sitting at the computer and excited beyond comprehension about photography. My first images were of custom made knives but as a mostly \u201cself-taught\u201d photographer, learning from books, workshops and websites like Photigy. I\u2019ve shot many different styles including fashion, lifestyle, portraiture and everything in between. Lately, I\u2019ve rekindled my interest in still life photography and food and beverage in particular. I have focused my commercial portfolio on food, portraiture and lifestyle as well as a bit of product work.<\/p>

I now live midway between San Diego and L.A., and operate a studio in Mira Mesa, CA. I\u2019ve been a full-time photographer since 2011. In that short time, I\u2019ve been privileged to shoot for brands like John Deere, Perfect Foods Bar, Shakesmart, Gordon Rush, as well as magazines like Westways, Woman\u2019s World, First for Women, WebMD and more.<\/p>

When I\u2019m not shooting, I love snowboarding, hiking, camping, playing guitar and hanging out with my beautiful wife and daughter.<\/p>

Contact me any time if you\u2019d like to discuss whether I would be a good fit for your creative project, I\u2019d love to hear from you!<\/p>

See Rob Andrew\u2019s portfolio\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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After program you can make photos like this<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sample photos from the program\u2019s video lessons that you will learn.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Course Breakdown<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Total Running Time: 4+ hours\u00a0
Level: Intermediate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rob goes over the main camera equipment, lenses and other camera-related items he brings on a typical food shoot.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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In this clip we discuss basic tools you can bring with you to help style food (even if you\u2019re not a professional food stylist).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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In this video, you\u2019ll learn about the lighting gear involved in food photography and Rob\u2019s philosophy of \u201cgoing light\u201d with minimal equipment.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Hello from the wooden spoon!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Continuing to explore the first dish, we\u2019ll adjust the composition and lighting of the shot.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t First Dish (Chicken) - Post-Production - 25 min<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Our first retouch is covered in this video. Learn about brightness\/levels adjustments, cropping, cloning and healing, fixing issues on the plate, and content-aware fill.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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In shooting our second dish (duck confit, farro salad, olives, pickled raisins, and oranges), we discuss and show examples of flash vs. daylight\/flash mixture. We use the 4-foot softbox.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSecond Dish (Duck) - Post-Production - 16 min<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

In Photoshop, learn how to fix a spill, clone distractions, duplicate a drop of sauce and more.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Taking a natural-light food shot with bounce cards and using a fresh table surface scouted from outside.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Continuing our dessert shoot, we\u2019ll change the composition to finalize things and polish them up a bit.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Continuing our dessert shoot, we\u2019ll change the composition to finalize things and polish them up a bit.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Rob talks about the composition, selecting the right image and retouching. Photoshop techniques include liquify, cloning, and brightening.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A second visit to the restaurant. Background and lighting gear for shooting a beet salad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Photographing a beet salad using the strobe in an octobank. Exploring a soft quality of light.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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See the difference between the way an octobank lights the salad vs. a cheap shoot through an umbrella.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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This one needed a bit more post-production work. We discuss compositing two similar images to make one final image and making more major repairs to a photo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Photographing a burger with two light sources and daylight for the background.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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In this video we colorize the background for a more interesting look and work with the clone stamp and liquify tools.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Introduction to Rob\u2019s workflow, including Photo Mechanic, Capture One and Photoshop interaction.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Rob shows off a couple of studio items.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Who the clients are in food photography.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Some ways of advertising your food photography services.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Continuing our discussion about advertising and social media, as well as our philosophy of using Instagram.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Some tips on keeping clients happy and strategies you can use to keep them coming back.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sign up for the course<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Please authenticate your purchase in the secure window we opened. If you don't see it, click the button below.<\/div>\n\t\t\t
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The Basics of Commercial Food Photography<\/div>\n\t
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