[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Hero” _builder_version=”3.22.3″ use_background_color_gradient=”on” background_color_gradient_start=”#0c1319″ background_color_gradient_end=”#2b3a42″ background_color_gradient_direction=”60deg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-80px” box_shadow_color=”#ffffff” custom_padding=”20px|0px|0px|0px”][et_pb_row custom_padding=”|||” _builder_version=”3.22.3″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Title” _builder_version=”3.23.3″ text_font=”Open Sans|600|||||||” text_line_height=”1.8em” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/3-48.jpg” alt=”Interview with Ilya and Doberman Studio team” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ animation_style=”fade”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”3.22.3″][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”3.0.47″][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.47″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.19.7″]<\/p>\n
Today we\u2019ll be having interview with Ilya Plotnikov and his team.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/2-55.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text _builder_version=”3.19.7″]<\/p>\n
Ilya has grown from an in-house photographer to the founder of one of the top Russian photography, cgi and creative retouching studios \u2013 Doberman Studio.<\/p>\n
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Along with his team he managed to build a studio that helps keeping Russian advertising industry on the highest possible level.<\/p>\n
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Ilya has been chosen by Luerzer\u2019s Archive as one of the best ad photographers in the world two years in a row.<\/p>\n
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He works for major worldwide ad agencies such as McCann, BBDO, DDB and others, for companies and brands including Coca Cola, Pepsi, Bud, Nestle, Unilever and many others. His work is published in l\u2019Officiel, InStyle and Forbes.<\/p>\n
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Please, meet Ilya and his folks!<\/p>\n
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[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/1-90.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Answer” module_class=”in_answer” _builder_version=”3.19.7″]<\/p>\n
I was born in 1983 in a small town on South Ural in Russia. In the middle of nowhere I\u2019d say. It might sound pretty hackneyed and it is but as for the place I spent first 17 years of my life it sounds about right.<\/p>\n
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So the very next morning after I graduated from the high school while most of my classmates were experiencing a hangover I hit the road and went to Moscow \u2013 ninth largest city in the World. I entered Moscow State University of Railway Engineering along with a friend of mine, just in order to have a roof over my head and started planning my grown up life.<\/p>\n
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I spent one and a half years trying to figure out what i\u2019m going to do with my life but with no results. I had a breakthrough when my elder brother Max moved to Moscow and taught me some basics of Photoshop. Stuff that this fantastic program let one do tore away the unbreakable wall between possible and impossible like the thinnest silk fiber. The whole new world of image editing opened to me and I stared spending large part of my free time learning it.<\/p>\n
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To be honest those days I was mostly using such a powerful instrument for editing out bikinis on pictures of hot girls, but hey, who said one cannot combine both pleasure and a job. Anyhow, when the fourth semester was over I took my brother\u2019s graphic design portfolio and found a summer job in a small print house. Long story short I have never came back to the university, changed a few design studios within the next four years and finally started to suspect that I\u2019m doing something wrong. Although I continued working as a graphic designer I always felt that I never liked this kind of job more than I liked my first experience in retouching.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/4-45.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/5-45.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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It was a happy accident that changed my life. I took my brother\u2019s 35mm film Pentax to a vacation and two weeks later came back knowing that I\u2019m going to be a photographer.<\/p>\n
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I bought the best camera I could afford at this time, which was Canon 20D, took some pictures of people, animals, landscapes, cityscapes and was absolutely happy about it. The only question was how to make money from a hobby.<\/p>\n
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I found the answer a couple of weeks later when I went to a master class of a fine product photographer and an amazing teacher Urs Recher. He took a few pictures of water splashes with a flashlight and that was when I knew I found a job for life. A couple of days later I bought my first Elinchrom monoblock with a softbox and tried to recreate photos from Urs\u2019s master class.<\/p>\n
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To my surprise I was able to accomplish that the very first evening. I couldn\u2019t even believe it for a while. It seemed impossible that I could make images as good as him right away. But it turned out I did. And when for some reason \u2013 was it for the lack of experience or lack of equipment \u2013 I couldn\u2019t I just used my retouching skills and fixed everything in Photoshop.<\/p>\n
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For the next few months I was working as a designer for my day job and as a photographer and retoucher at nights. Sometimes I slept 4-5 hours a day, sometimes I was working till the morning and went to job without a sleep but finally I got about 20 images I was proud of.<\/p>\n
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At certain point in time when I changed my job once again I met Alexandra Leroy. She liked what I was doing and jumped in right away. I never thought about partnering with anybody but it happened so naturally as if we have always been working together. She had as much passion for photography as I did and so many ideas that 24 hours a day were way too little to realize all of them. That\u2019s how we created The Portfolio. Than it was just a matter of time before we started working with agencies and magazines we had dreamed about.<\/p>\n
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Max joined us and for the next several years we were shooting, retouching and rendering hundreds of images for tens of ad agencies and fashion magazines. At some point Alex felt that she is way more exited about fashion and beauty photography and become the best in it. As for me I still prefer product photography.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/6-8.png” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Answer” module_class=”in_answer” _builder_version=”3.19.7″]<\/p>\n
My brother Max is a big part of the team. Max, how about you talk about yourself?<\/p>\n
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Max: I started my photography in high school. I\u2019ve been shooting black and white and than color film. It was sort of a background hobby.<\/p>\n
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After I graduated I had worked for a product package design studio for about 10 years before I joined Doberman. It was the place where I first met professional product photographers. I was really impressed by what they were doing. Among other things I have been part of food photography, some splash photography etc. That was truly invaluable experience. As i say \u2013 I was really impressed by what our product photographers did but somehow never considered myself being a professional product photographer.<\/p>\n
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I came to Doberman with the idea to expand it to fully integrated creative and production studio.
\nWe turned photography and retouching into something bigger \u2013 casting, stylists, visagists, shooting logistics, 3D graphics.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/6-39.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Max: I do both \u2013 photography and process management. Since I\u2019m a very outgoing guy I also performing producer\u2019s tasks. I love shooting people. Besides setting up lights it involves a lot of communication and understanding the model. After a few hours of the shoot you are becoming good friends. I really enjoy it.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/7-11.png” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Max: That\u2019s an easy question \u2013 without a doubt that was a shoot for Transaero company \u2013 one of the reasons is that I\u2019m a big aviation fan, you know. I\u2019ts been three days on board of Boing 777 and 747: we\u2019ve been shooting passangers \u2013 business and ecomonomy class, we selected models, clothes, accessories. The whole team worked great and we got amazing results.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/8-6.png” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Alex: I like working with people \u2013 I believe it is my strongest skill. I\u2019m photographing models, take resposibility for the overall style and vision, guding hear makers, stylists and visagists. One of our main goals is to create friendly, warm atmosphere during a shoot \u2013 this is one of the reasons why people like working with us and almost always come back to us later.
\nWhile my background is a classical, academic art school I\u2019m trying to be as agile as possible and not to stick to hard rules.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/9-6.png” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Alex: Out of artists that would be Johannes Vermeer \u2013 the way he\u2019s using the light is amazing. His \u201cThe girl with a Pearl Earring\u201d is my personal favorite. Johannes Vermeer has influenced my work tremendously.<\/p>\n
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Out of photographers \u2013 Peter Lindbergh \u2013 each of his photographs is a piece of art. I also love work of Herb Ritts \u2013 it really relates to me what he does.
\nYou can find some of my work here: alexandraleroy.com<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/10-20.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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There are four people who I consider my teachers although three of them don\u2019t even know about it.<\/p>\n
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I learned creative retouching from Glen Taylor, founder and creative director of Taylor James, a leading creative production studio in the world. I learned by watching case studies on the studio website and several years later I\u2019ve been invited to work with them on numerous projects in their New York office as a photographer, cgi artist and creative retoucher.<\/p>\n
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As for photography I have always kept in my mind these three names: Urs Recher, Richard Foster and Mitchell Feinberg. These three extraordinary photographers influenced me the most \u2013 each one in their own way. I attended to Urs Recher\u2019s master class back in 2004 and during just 6 hours I soaked so much information that it helped me to grow within the next few years.<\/p>\n
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Sometime in 2006 I accidentally saw Richard Foster\u2019s works and spent days and days watching every image on his website, learning to create light schemes that make it possible to transform simple process of taking pictures of products into magic.<\/p>\n
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And finally it was Mitchell Feinberg\u2019s work that became internal source of styling inspiration. Somehow he found a way to turn every product into a piece of art.<\/p>\n
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And of course none of that would evenr be possible without exceptional talent of my close friends and partners since the very beginning \u2013 Alexandra Leroy and my brother and partner Max Plotnikov with whom we grew Doberman Studio into a fully integrated creative studio.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/11-22.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Answer” module_class=”in_answer” _builder_version=”3.19.7″]<\/p>\n
It seems like Russian advertising market is being built by American model. There\u2019s the same structure but some part of it is still developing. For example there are not many agents and representation agencies in Russia right now.<\/p>\n
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New York is a kind of city that impresses you no matter where are you are from or how old are you. You think you\u2019re tough \u2013 try to live in New York city for a couple of years and look back at what you were two years ago. You think you\u2019re rich \u2013 take a walk from Brooklyn to Lower Manhattan by Brooklyn Bridge and look at skyscrapers that raise on the other side \u2013 every single one of them belong to someone. You\u2019ve reached the top in your field back in your city or country \u2013 try to reach a potential clients in New York over the phone or e-mail.<\/p>\n
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Large part of them are likely to receive over 100 e-mails a day and not much less phone calls. That\u2019s probably one of a few cities in the World where people don\u2019t answer phones because of constant cold calls. They just let you leave a message and call back if you really have something unique to offer.<\/p>\n
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New York is a hundred of cities, if not countries, in one. Every area has its own history, people and mood.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/12-22.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Mostly worldwide ad agencies such as McCann, BBDO, DDB and others for companies and brands including Coca Cola, Pepsi, Bud, Nestle, Unilever and many others. Also our photos were published in l\u2019Officiel, InStyle and Forbes magazines. We shoot all kinds of stuff \u2013 whatever our clients might need \u2013 from a diamond ring to a car. And of course people.<\/p>\n
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I find it extremely comfortable working with advertising agencies. Preferably worldwide agencies because they\u2019ve got decades of experience in collaboration with photographers and retouchers. There\u2019s always a perfectly calibrated mechanism of creating advertising: client \u2013 advertising agency \u2013 production company \u2013 photographer. Every person in the chain has a huge experience and it makes the whole process easier for everybody.<\/p>\n
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When you work for a direct client there\u2019s always a lot of communication because it might be their first project and you need to explain lots of things.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/13-20.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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Once in a while a location shoot turns into the whole adventure. You never get to have the same experience in a studio. Once we crossed half of Russia, which is about 3000 miles, to take a series of photos for Ilim Group \u2013 the largest pulp and paper company in Russia. We\u2019ve been struggling in Siberia forests but got lots of memories.<\/p>\n
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We shot under the Brooklyn Bridge in New York, on Champs-\u00c9lys\u00e9es in Paris, Red Square in Russia and many other great places.<\/p>\n
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I prefer to go places for an assignment rather than just travelling \u2013 this way you get much more interesting memories even if it\u2019s just a park within a couple of miles from you home.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/14-19.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Answer” module_class=”in_answer” _builder_version=”3.19.7″]<\/p>\n
I\u2019d say new objects. The ones I have never photographed before.<\/p>\n
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It\u2019s always interesting to take a product, look at its texture, glossiness, shape and try different lighting schemes \u2013 first in your head and then for real.<\/p>\n
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For people who are just starting doing photography I\u2019d recommend to start from glass and liquids. It\u2019s quite challenging but also very beautiful. And taking pictures of splashes is always a fun.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/15-1.png” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/16-14.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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In that book I talk about light schemes we used for each of the photo, tricks, retouching etc. Each of more or less important detail is covered.<\/p>\n
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I\u2019m absolutely positive that any beginner could become a pro if they carefully read the book and recreate 20-30 light schemes. It could also help them immensely with the portfolio.<\/p>\n
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I first came up with the idea about the book in 2007 but we didn\u2019t have enough material yet. Over the years we collected enough material that we would like to share so we came back to that idea in 2013. We used about 50 images for the book.<\/p>\n
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It should be available sometime later this year. Hopefully Summer or Autumn.<\/p>\n
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The title of the book is yet to be determined \u2013 I will call it \u2018Advertisement Photography\u2019 or something close to that.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/17-12.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2019\/01\/18-10.jpg” alt=”Interview with Ilya and Doberman Studio team” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_text admin_label=”Question ??” module_class=”in_question” _builder_version=”3.19.7″]<\/p>\n
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I\u2019d recommend to try to find a partner or two \u2013 it\u2019s very rare when one person is great at everything.<\/p>\n
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When I look on someone\u2019s photos I almost always see things that could be improved. Sometimes it\u2019s styling, sometimes lighting, or lack of retouching, or something else.<\/p>\n
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Later on when you work let\u2019s say for a fashion magazine, there will be a fashion or beauty editor who comes up with an idea, stylist and all kind of other people. But you won\u2019t find such clients if you don\u2019t have a good portfolio.<\/p>\n
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So yeah, if you good at lighting and styling you\u2019re gonna need a good retoucher. Otherwise your work won\u2019t be as good as it could be \u2013 the chain is as strong as the weakest link.<\/p>\n
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Meet Ilya and Doberman Studio team, world-leading commercial photo studio from Russia Today we\u2019ll be having interview with Ilya Plotnikov and his team. Ilya has grown from an in-house photographer to the founder of one of the top Russian photography, cgi and creative<\/p>\n","protected":false},"author":4869,"featured_media":61651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5989],"tags":[8332,8333,8331],"yst_prominent_words":[8164,8229,8300,8294,8296,8292,8330,8299,4007,8137,8301,8295,8132,8165,8305,8276,8245,68,253,8304],"class_list":["post-61623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-commercial-photo-studio-from-russia","tag-interview-with-ilya-and-doberman-studio-team","tag-meet-ilya-and-doberman-studio-team"],"_links":{"self":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts\/61623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/users\/4869"}],"replies":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/comments?post=61623"}],"version-history":[{"count":0,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts\/61623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/media\/61651"}],"wp:attachment":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/media?parent=61623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/categories?post=61623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/tags?post=61623"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/yst_prominent_words?post=61623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}