{"id":7644,"date":"2018-12-10T08:11:09","date_gmt":"2018-12-10T08:11:09","guid":{"rendered":"https:\/\/www.photigy.com\/school\/?p=7644"},"modified":"2019-12-19T12:56:02","modified_gmt":"2019-12-19T20:56:02","slug":"the-making-of-nescafe-advertisement","status":"publish","type":"post","link":"https:\/\/www.photigy.com\/school\/the-making-of-nescafe-advertisement\/","title":{"rendered":"The Making Of: Advertisement Nescafe Advertising Photoshot"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”Hero” custom_padding_last_edited=”off|desktop” _builder_version=”3.22.3″ use_background_color_gradient=”on” background_color_gradient_start=”#0c1319″ background_color_gradient_end=”#2b3a42″ background_color_gradient_direction=”60deg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-80px” box_shadow_color=”#ffffff” custom_padding=”20px|0px|0px|0px” next_background_color=”#ffffff”][et_pb_row custom_padding=”|||” _builder_version=”3.22.3″][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.23.3″ text_font=”Open Sans|600|||||||” text_line_height=”1.8em” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center”]<\/p>\n

The Making Of:<\/h1>\n

Advertisement Nescafe Advertising Photoshot<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/feature.jpg” alt=”Advertisement Nescafe Advertising Photoshot” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ animation_style=”fade”]<\/p>\n

[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”on” _builder_version=”3.22.3″ prev_background_color=”#000000″][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.47″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″ custom_padding__hover=”|||” custom_padding=”|||” saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Author” _builder_version=”4.0.6″ border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” custom_padding=”20px|20px|20px|20px|false|false” border_color_all=”#3f5765″ hover_enabled=”0″ background_color=”#efefef” saved_tabs=”all” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]<\/p>\n

Author:<\/strong> Ilya and Max Plotnikov, owners at Doberman Studio<\/a><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.19.1″ text_orientation=”left”]<\/p>\n

Steam and smoke is a way less popular theme in advertising than splash but equally interesting.<\/p>\n

This is a short behind-the-scene from one of photography\u00a0advertisement jobs we had in past for one of our clients. We made it for you to inspire and show a little bit of the \u00a0creation process of \u00a0Nescafe coffee, Enjoy!<\/p>\n

We are working on new courses that will be released soon, please check out the\u00a0Photigy Store <\/a><\/span>for the release.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.23.3″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ text_orientation=”left”]<\/p>\n

The Final Image<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/1-22.jpg” alt=”Advertisement Nescafe Advertising Photoshot” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

 <\/p>\n

1. Concept & previsualization<\/h2>\n

The idea was to create a coffee bean made out of steam went from a coffee cup.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/2-19.jpg” alt=”2″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

The image supposed to to be used in a variety of formats so we decided to shoot every part of the composition separately. That would allow us to compose object for all vertical and horizontal formats.<\/p>\n

Coffee jar had several absolutely different materials within itself: glass, plastic, glossy metallic paper and coffee granules. It was essential to make sure every of those parts would look the best of possible. Sometimes it make sense to set a lighting scheme for every part of the object and compose them in Photoshop.<\/p>\n

 <\/p>\n

2.\u00a0Photography<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/3-17.jpg” alt=”3″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/4-15.jpg” alt=”4″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/5-12.jpg” alt=”5″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

As for the cup the only complexity was to take a few shots with different shape of coffee foam just to be sure there will be a choice.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/6-12.jpg” alt=”6″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

 <\/p>\n

3. Special\u00a0Effects<\/h2>\n

 <\/p>\n

For creating a nice steam we used Condor Foto special effect. There are two separate liquids that produces smoke while being put close to each other.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/7-8.jpg” alt=”7″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/8-9.jpg” alt=”8″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/9-8.jpg” alt=”9″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/10-9.jpg” alt=”10″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/11-11.jpg” alt=”11″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/12-6.jpg” alt=”12″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/13-6.jpg” alt=”13″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

 <\/p>\n

4. The Final “Assembly” of a composite image<\/h2>\n

Then we had to compose all elements together.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/14-4.jpg” alt=”14″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/15-4.jpg” alt=”15″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/16-4.jpg” alt=”16″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.17.1″ text_orientation=”left”]<\/p>\n

When the composition Was done we made final color correction.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/17-5.jpg” alt=”17″ show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.23.3″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ text_orientation=”left”]<\/p>\n

Animated Post-Production<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.photigy.com\/school\/wp-content\/uploads\/2018\/12\/18.gif” alt=”Advertisement Nescafe Advertising Photoshot” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″]<\/p>\n

[\/et_pb_image][et_pb_text _builder_version=”3.19.1″ text_orientation=”left”]<\/p>\n

Agency: McCann<\/div>\n
Art Director: Ivan Zarutskiy<\/div>\n
Production: Park Production<\/div>\n
Photography and post production: Ilya Plotnikov<\/span><\/a> and Max Plotnikov<\/span><\/a> (Doberman Studio<\/a><\/span>)<\/div>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_4″ _builder_version=”3.17.1″]<\/p>\n

[\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Making Of: Advertisement Nescafe Advertising Photoshot Steam and smoke is a way less popular theme in advertising than splash but equally interesting. This is a short behind-the-scene from one of photography advertisement jobs we had in past<\/p>\n","protected":false},"author":4869,"featured_media":58659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[4017,4015,4016,4018],"yst_prominent_words":[483,290,1042,4012,1001,1381,1208,1107,4014,313,70,4013,1670,68,3571,3186,83,2113,1416,4011],"class_list":["post-7644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free-studio-photography-tutorials","tag-advertisement-nescafe","tag-advertisement-nescafe-advertising-photoshot","tag-advertising-photoshot","tag-nescafe-advertising"],"_links":{"self":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts\/7644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/users\/4869"}],"replies":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/comments?post=7644"}],"version-history":[{"count":0,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/posts\/7644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/media\/58659"}],"wp:attachment":[{"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/media?parent=7644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/categories?post=7644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/tags?post=7644"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.photigy.com\/school\/wp-json\/wp\/v2\/yst_prominent_words?post=7644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}