Magic Behind Advertising Photography

About This Course

“Alex truly helped me to improve the quality of my photos for my business. I just would take pictures of my products on my white table with my phone and wonder why people weren’t buying anything. But with Alex’s help, I was able to learn the ins and outs of product photography and turn my business around.”

Matt Bright, Online store owner.

Course Curriculum

Introduction

In this module, you will learn how and what you can do to give emotions what the client looks for in advertising product.

Gear

Alex is explaining where to start: what camera, lenses, and lighting you will need to get going with product photography in advertising.

Preparation

Learn what makes Alex's method of shooting on a white background unique and how to build it by yourself.

Shooting

Part 1

In this module, you will learn how to take images of any product on a white background out of the camera. As a result, you will have images that will be good to be published in an e-store after camera raw conversion and crop. No further post-production is required.

Part 2

In this lesson, you will learn how to start your photography business and make it running. With over 15 years of photography business running, Alex unveils strategies that worked the best for him and his students.

Part 3

The technique you'll learn will help you to shoot not only your regular tabletop items but also will work perfectly well for jewelry photography. You will learn how to make professional images of jewelry on a pure white background!

Post-Production

Full Post-Production in Adobe Photoshop

“ I was a little skeptical at first that I could learn the nuances of product photography in only 90 minutes and without having to spend too much money on equipment, but Alex truly blew my mind. He explained everything in a way that even a beginner in the industry would understand, and I quickly noticed a change in how my business was performing after I started to implement his strategies in my own photography. I will always be grateful to Alex for all he taught me! ”

Before-After Post-Production

Left – SOOC (straight out of the camera), Right– after Adobe Photoshop

SOOC - BEFORE

AFTER

TYPE

Online Video Course

Individual course purchase v.s VIP Membership:

Best for long-term access, more DIY approach

Lifetime access

Weekly Q&A

24/7 Email Support

VIP Membership

Best for ongoing learning

Unlimited access to all courses

Priority support

FAQ

Is there a way to ask an instructor a question/to show work and get a feedback?

Yes, you can ask an instructor and receive answer and explanation via built-in commenting under each video lesson of this course.

You will need only basic equipment: 2 speedlites (or any other studio or non-studio lighting), camera, lens (macro if you are going to shoot jewelry), table, and a few foam core boards. That’s it! Alex will show you how to build a setup that will let you take pictures of any tabletop item.

Photigy School Of Photography 2020

Results