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Dyson Vacuum Cleaner Advertising-Style Shot

Machine from the Future, Workshop #80

Dyson Vacuum Cleaner Advertising-Style Shot, Machine from the Future workshop

This is a product photography tutorial for the Professional Interactive Education Program, Workshop #80

When creating advertising images, brands and creative agencies often seek to have the style of image visually convey a message or theme with regard to the product. Sometimes, that message is one of durability and toughness; other times, it may be one of elegance and refinement. 

For this month’s workshop, we wanted to create an image that played on the notions of retro-futuristic technology, so what better choice than the humble vacuum cleaner? Powered vacuum cleaners have been around for more than a 100 years and yet, the technology behind them is constantly improving. Our goal was to create a workshop image that featured an advanced technology product (Dyson vacuums have a reputation for innovation) with lighting that harkened back to the halcyon days of the retro-futuristic 1960s, when “spacey” themes were all the rage.

Your goal is to interpret this theme by creating your own retro-futuristic advertising-style product shot. You can certainly use a vacuum cleaner, but feel free to experiment and push your creative limits! We’re excited to see what you come up with.

As a professional photographer, you can reap great benefits from our workshops that you can immediately apply to your own commercial work. As a student of photography looking to expand your technical and creative skills, you’ll find our workshops are the perfect way to gain hands-on experience across the spectrum of product photography.

Your instructors for this workshop are Alex Koloskov and Artem Pissarevskiy. They will explain:

  1. How to overcome both photography and post-production-related challenges when working with highly reflective and transparent objects.
  2. How to set up the scene for a creative composition.
  3. What studio lights and modifiers to use and how to use them for dramatic effects in a small studio.
  4. What final steps need to be made for the best in-camera results.
  5. How to use your editing software, such as Adobe Photoshop, to create the final image.

Enjoy our previous product photography workshops:

Deadline for homework submission: April 16, 2020

The date of the live review: April 16th, 2020 | 1pm PDT

Meet your instructors


Alex Koloskov

Alex is one of the worlds best commercial advertising photographers, co-founder, and teacher at

He is also the man behind Photigy’s most popular courses and tireless idea generator


Artem Pissarevskiy

Artem is a 23 years old retoucher from Finland, he’s been working in the post-production field for about 4 years. He sees himself as more technically skilled retoucher than artistic, specializing mostly in product and creative retouch and enjoy problem-solving as it is a huge part of the post-production process

In-Studio Photography Tutorial

Post-Production Tutorial

Before-After the post-production

dyson_vacum_cleaner_advertising AFTER
dyson_vacum_cleaner_advertising BEFORE

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