About Photigy · Founded 2006

Turning a Passion for Photography into a Business

Photigy was built to help creative people turn their passion for photography into a successful business. Because if you do what you love, you’ll never work a day in your life.

Our mission

Learning comes from doing

We believe that learning comes from doing. Our continually expanding selection of free tutorials, structured courses, and hands-on workshops can take you from beginner to pro — not only by showing you how to capture and edit publication-worthy images, but by giving you the opportunity to practice and demonstrate what you learn.

Our curriculum features an incredible variety of educational materials paired with key learning objectives. And our member community provides an excellent forum to receive feedback on your work, exchange ideas and techniques with working pros, take part in contests and challenges, and interact with a team of instructors committed to your success.

Meet the founders

Built by Photographers Who Still Shoot

Alex Koloskov

Alex Koloskov

Co-Founder & Instructor

One of the world’s best commercial advertising photographers, teacher at Photigy and instructor at KelbyOne and Udemy. The man behind Photigy’s most popular courses and a tireless idea generator.

Genia Larionova

Genia Larionova

Co-Founder & Retoucher

Retoucher specializing in product, still life and jewelry work, and responsible for the future strategy of the company: “What should we be doing, and why?” She helps people move outside the comfort zone into possibilities.

A little bit of history

From a Studio Blog to a Global School

AKELstudio, Inc. (Photigy is its brand for the studio photography project) was founded by Ukrainian immigrants Alex Koloskov and Genia Larionova in 2006.

AKELstudio started as a commercial photography studio. Then Alex began a blog where he shared lighting setups and studio photography tips. In 2012 the blog was renamed to Photigy and started producing studio photography lessons and courses. In just two years after its launch, Photigy was used by more than 20,000 students across the world and became the best-known online educational platform for product and still-life studio photographers.

After moving to California in 2014, Photigy opened the doors of a 3,000 sq. ft. studio space in Silicon Valley and invited other instructors to expand its variety of high-quality courses.

Presented at Talks at Google Featured on TWiT Photo Interviewed on TWiP TV
Learn by doing.

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