Behind The Scene of High-End Commercial Beverage Photoshoot:
Part Two, Post-Production
Mark’s fully equipped studio space is ideally located between Basingstoke and Reading just off the M3, and less than one hour from Central London. Mark helps businesses by creating exciting and engaging images that blend design principles and creative ideas with technical expertise. He specialises in packshot photography, creative still life photography, food and drink photography and high-end retouching. Mark not only produces high quality imagery, he can also advise clients on concepts and visual strategies to communicate their brand more effectively.
Part One of BTS describes pre-production and production and in Part Two I will share some of my post-production techniques and workflow.
Commercial Beverage Photoshoot: Part Two, Post-Production
Step 1. I start by creating a new sub-folder in my main images folder in Bridge, in this instance I have named it ‘images_to_comp’, but you can obviously name it whatever you like. I drag all the RAW images from the shoot (that I want to use for the composite) into this folder.
So, the first thing I need to do is make sure the images are perfectly aligned. In order to make sure the images line up perfectly. For this I use ‘Auto-Align Layers…’.
Start by selecting all the images you want to align (Note: If only one image is selected, the Auto-align tab will be ‘greyed out’,) then go to Edit>Auto-Align Layers… Choose ‘Auto’ and all the images should now be aligned.
Step 9. Next I put the all elements together based around the initial sketch from Part 1
I created a blank layer where I made notes also the red lines help with the composition, I can toggle this on and off to use as a guide.
For this I create a new folder just below ‘Colour/Contrast’, near the top of our folder hierarchy (this will affect all layers below but not above). Then I create two curves adjustment layers, one to darken (burn) and one to lighten (dodge) and then invert the masks so they are black, and use a white brush to reveal the areas I want to lighten or darken. This video explains this method in more detail
Below is an example of how to use this technique.
I want some of the red background gradient to show through the ice cube because it’s transparent.
I start by increasing the contrast using Curves
Step 15. I want the liquid to look icy cold, so I will to add some blue tone to the water. I start by creating a new blank layer called ‘ColorOverlay’. I then make a selection from below the water line and use the round gradient tool to create a blue gradient as below.
Step 17. Finally I added some ‘ice shards’ to create a sense of something exploding out of liquid, for this effect I downloaded a photoshop ‘scatter brush’ for example here
Note: there are a load of free brushes available if you search google, but if its for a commercial job, its important to check the terms of usage for any images or brushes downloaded.
Software and additional equipment
Connect with Mark