The Basics of Commercial Food Photography

Online Course
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About this course

In this course, you’ll learn the basics of natural light on-location food photography as well as how to mix natural light with strobes. Rob also covers equipment, basic food photo retouching in Photoshop, workflow,  and basic food styling tools, as well as giving his top tips for acquiring and keeping clients.

Duration

3 hours, 49 minutes

Level

Intermediate

Includes

Unlimited Access

At the end

Photigy Certificate

This course is for you, if you …

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… are at a beginner to intermediate level in food photography.

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… want to see a start-to-finish food shoot.

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… want to pick up some great general tips about becoming a food photographer.

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The Basics of Commercial Food Photography

Rob Andrew

I started shooting product images while running a web design business here in San Diego. I quickly became bored with sitting at the computer and excited beyond comprehension about photography. My first images were of custom made knives but as a mostly “self-taught” photographer, learning from books, workshops and websites like Photigy. I’ve shot many different styles including fashion, lifestyle, portraiture and everything in between. Lately, I’ve rekindled my interest in still life photography and food and beverage in particular. I have focused my commercial portfolio on food, portraiture and lifestyle as well as a bit of product work.

I now live midway between San Diego and L.A., and operate a studio in Mira Mesa, CA. I’ve been a full-time photographer since 2011. In that short time, I’ve been privileged to shoot for brands like John Deere, Perfect Foods Bar, Shakesmart, Gordon Rush, as well as magazines like Westways, Woman’s World, First for Women, WebMD and more.

When I’m not shooting, I love snowboarding, hiking, camping, playing guitar and hanging out with my beautiful wife and daughter.

Contact me any time if you’d like to discuss whether I would be a good fit for your creative project, I’d love to hear from you!

See Rob Andrew’s portfolio 

At the end of the course, you’ll be able to create images like these:

Course Breakdown

Total Running Time: 4+ hours 
Level: Intermediate

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Camera Gear - 7 min

Rob goes over the main camera equipment, lenses and other camera-related items he brings on a typical food shoot.

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Basic Food Styling Tools - 7 min

In this clip we discuss basic tools you can bring with you to help style food (even if you’re not a professional food stylist).

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Lighting Equipment - 9 min

In this video, you’ll learn about the lighting gear involved in food photography and Rob’s philosophy of “going light” with minimal equipment.

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On Location - Chicken shot - Part One - 9 min

Hello from the wooden spoon!

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First Dish (Chicken) - Part Two - 5 min

Continuing to explore the first dish, we’ll adjust the composition and lighting of the shot.

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First Dish (Chicken) - Post-Production - 25 min

Our first retouch is covered in this video. Learn about brightness/levels adjustments, cropping, cloning and healing, fixing issues on the plate, and content-aware fill.

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Second Dish (Duck) - 7 min

In shooting our second dish (duck confit, farro salad, olives, pickled raisins, and oranges), we discuss and show examples of flash vs. daylight/flash mixture. We use the 4-foot softbox.

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Second Dish (Duck) - Post-Production - 16 min

In Photoshop, learn how to fix a spill, clone distractions, duplicate a drop of sauce and more.

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Third Dish (Dessert - butterscotch pot du creme) - Part One - 6 min

Taking a natural-light food shot with bounce cards and using a fresh table surface scouted from outside.

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Third Dish (Dessert - butterscotch pot du creme) - Part Two - 5 min

Continuing our dessert shoot, we’ll change the composition to finalize things and polish them up a bit.

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Third Dish (Dessert - butterscotch pot du creme) - Part Three - 4 min

Continuing our dessert shoot, we’ll change the composition to finalize things and polish them up a bit.

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Third Dish (Dessert - butterscotch pot du creme) - Post-Production and Thoughts - 20 min

Rob talks about the composition, selecting the right image and retouching. Photoshop techniques include liquify, cloning, and brightening.

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Beet Salad - Introduction - 2 min

A second visit to the restaurant. Background and lighting gear for shooting a beet salad.

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Beet Salad - Photoshoot - 6 min

Photographing a beet salad using the strobe in an octobank. Exploring a soft quality of light.

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Beet Salad - Bonus Video - 3 min

See the difference between the way an octobank lights the salad vs. a cheap shoot through an umbrella.

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Beet Salad - Post-Production - 25 min

This one needed a bit more post-production work. We discuss compositing two similar images to make one final image and making more major repairs to a photo.

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Burger - Photoshoot - 6 min

Photographing a burger with two light sources and daylight for the background.

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Burger - Post-Production - 28 min

In this video we colorize the background for a more interesting look and work with the clone stamp and liquify tools.

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Workflow - 7 min

Introduction to Rob’s workflow, including Photo Mechanic, Capture One and Photoshop interaction.

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Business Intro and Show and Tell - 2 min

Rob shows off a couple of studio items.

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Identifying Potential Clients - 8 min

Who the clients are in food photography.

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Advertising Your Services - 12 min

Some ways of advertising your food photography services.

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Advertising - Part 2 - 9 min

Continuing our discussion about advertising and social media, as well as our philosophy of using Instagram.

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Keeping Clients Happy - 11 min

Some tips on keeping clients happy and strategies you can use to keep them coming back.

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The Basics of Commercial Food Photography
$95.00
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