There’s no doubt that CGI – Computer Generated Imagery – is changing the whole photographic industry.
More and more companies are using CGI to showcase their product in advertisements around the world. What you see on a poster, on a website or on TV may not be the actual photo or video of the product, but a 3D rendered version of it.
Look at apple.com – you won’t find a photo anymore, all apple products are CGI rendering. IKEA is another brand that uses 3D and CGI instead of a photograph.
Will CGI eventually kill architectural and product photography? This is a tough question, and soon we will see the answer. Most likely, we will see a mix of CGI and photography, when studios will be using both techniques to create the most time and cost efficient yet perfect result for their commercial client.
This is one of the reasons why we are creating CGI courses for studio photographers on Photigy.
Here you will find examples of an amazing 3D rendered images as well as mixed CGI and photograph from world leading CGI artists and photographers.