Carl Tanti is a product photographer based in Malta. After entering the Creative Industry back in 2017, graduated as a Graphic Designer. Carl started learning and practicing product photography, by achieving a certified course for a product photographer from an online product photography school.
His goal is to keep pushing boundaries and to challenge new ways to promote a product in the marketing world. We are excited to share his work as part of this featured interview.
How long have you been a photographer (hobbyist or professional)?
My parents bought my first DSLR back in 2013 however I didn’t start taking it seriously until 2017.
Is it your profession (part-time or full-time) or are you still learning?
I started working as a photographer as a part-time job in 2017. I started off taking photos of cultural activities and events. The passion for photography grew even further therefore I decided to grow further my knowledge in photography. After completing the Certification Program, I opened my personal website and social media platforms and started to offer product photography services.
What made you decide to pursue product photography?
I got introduced to product photography when I entered the creative industry as a graphic designer. I was amazed by how an everyday object could be photographed in such a fantastic manner. I wanted to learn this type of photography, not only to enhance my creativity and photography skills but also to try to bring something different to the creative industry.
How did you first learn about Photigy?
When I had decided to learn product photography, I had certain criteria before taking an online course. I wanted a course which guides you from the ground up, have assignments, and receive feedback and at the end of the course receive a certificate. My girlfriend came across Photigy whilst helping me browse through the internet. When she sent it to me, I knew immediately this is the one for me.
When did you take your first course (what year)?
I took my first course in October 2019.
How many product photography courses or workshops have you taken through Photigy? Do you have a favorite course or workshop? If so, what made it your favorite?
Till now I only took one course however I am interested in taking other courses inside Photigy which are dedicated to specific products such as jewelry.
When you first got started, what did you find to be the most challenging aspect of photographing products?
Each type of product photography techniques has their own challenges. It is a matter of trial and error and not giving up. If you don’t manage on the first try, no worries. Stop, think about what could be the problem, rest, and try again. I encountered many challenges but nothing which could be solved.
What is your favorite product image you created since taking courses/workshops through Photigy?
This is a very difficult question as I have a couple of favorites such as the Whiskey pour and the orange juice with the garden behind it.
What specialty in product photography interests you the most (beverage, food, jewelry, cosmetics, etc.)?
Currently, the most interesting thing to shoot right now is beverages. However, having said that I enjoy creating creative shots with any type of products in general.
How has your learning experience with Photigy affected your success as a photographer or pursuit of photography?
The learning experience with Photigy was amazing. Learning new ways how to shoot products and also the feedback given by Alex and Andrei, gave me a huge boost. Within 2 months of opening my social media platforms and website, I got my first client. I was confident enough to know what I am doing.
What advice do you have for people interested in pursuing product photography?
Don’t worry about the equipment, start slowly, there are so many DIY modifiers and lights which you can start with, in fact inside the Certification Program, Alex will also teach you a couple of DIY. The certification course is perfect for anyone who is starting the journey of product photography. Everything is well explained and guided throughout.
What other areas of photography interest you?
I love photography in general however studio photography in general interests me the most. The way you use light to create an image is just amazing. Creating a happy or dark mood.