For this glasses, Tag Heuer asked me to make a shot with a dark ambiance “cinestyle” while keeping a “luxurious light” on each part of the glasses and especially the temples and the brushed finish of the endpieces . It was important to feel the texture of the leather and the gold wires along the temples.
In eyewear photography, all details are important. Just as much dust and speckles must be removed, the angle of the shot is very important if it’s not one of the most primordial thing in this kind of photography. Textures are a real priority too, like light reflections.
Retouching is a very precise work and in this case, having a medium format back (Hasselblad H3DII-39) and excellent lenses helps you a lot for it (to me, the most boring part).
Lighting is the funny part. I use generally from 1 to 3 lights and lots of little reflectors made of black and white cardboards (you can cut them following the shape of the temples for exemple, to bounce the light coming from above). Moving them only a few millimeters can completely change your light and affect shadows/reflections.
One of the main difficulty in their request was having a lot of depth of field while being very near the glasses (to get lot of definition) .
Actually, they wanted DOF from front to back… It’s impossible to achieve that without stacking photography. Even my HTS system (Tilt & Shift) wasn’t able to achieve that because of the multiple Scheimpflug axes (3 different axes) and only one axe could be recovered in this case.
So, the solution was to stack shots (or having an IQ280 and standing further from the object…).
My method is moving forward the camera. Another method is changing the focus but I don’t use it, I’m more accurate with the Novoflex focusing rack (Castel-Q). Every step (back and forth) can be reproduced thanks to the precise printed ruller if one shot wasn’t ok.
I use my camera tethered with Phocus (from Hasselblad) and that helps me to check the focus.
As I said, I shoot with Hasselblad digital MF, HC120 Macro Lens (incredible lens…), and Profoto lighting. It gives me the best quality for my work and my clients.